Have you ever wondered why companies sell products with price tags of 99,149,249,299 or even 19999 instead of 100,150,250,300 or 20000? Why does 'Companies' sell smartphones @$499 or $999? What is the mystery behind it? Let's demystify it.... Well ,let's get straight to the answers. The answer is that companies have been playing with you psycologically and making you to buy more than you need and spend few extra dollars. All this is done by just reducing a penny or a rupee!!! As many of you 'bright minds' must have guessed , it is a marketing stratergy of companies. BUT HOW DOES IT WORK??? Walk around any retail space, be it a grocery store, boutique, big-box store or mall, and look at the price tag. Very quickly, you'll notice a pattern: It seems like every single price tags ends in .99 and so on. You are choosing some products and are faced with $0.49, $1.99, $49.99, $ 99.99, etc. In psychology, they call it "effect of the digit to the left"...
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